Boosting HOTSHOT performance

Written By Richard

  • My role was UI Design Lead creating MVP app to support HOTSHOT’s U.S. retail rollout

  • Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets

  • Expanded upon the original branding, developed by Pentagram (NYC), to create new visuals and typographic headlines to connect the app experience

  • Art Directed athletic photo imagery included across the app 

  • Worked on accelerated schedule with compact agile team including Project Manger, Strategy, Copywriter, Motion, Developers during 5 week sprint

Agency: Grain Group, NYC

 
 
Richard

The Department is a small independent graphic design studio in San Francisco Ca.

http://www.thedepartment.us
Previous

Energizing innovation at Chevron
Next

Redesign of EXL Health’s risk adjustment platform