Heating up HOTSHOT’s ecommerce

Written By Richard

  • My role was Lead Creative charged with establishing premiere e-commerce site to support HOTSHOT’s U.S. retail rollout

  • Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets

  • Expanded upon the original branding, developed by Pentagram (NYC), to create new visuals and typographic headlines to connect the e-commerce experience

  • Art Directed athletic photo imagery included across the site and included in expanded campaigns and promotions

  • Worked on accelerated sprint schedule with agile team including Project Mangers, Strategy, Copywriters, Motion and Developers

Agencies: Grain Group NYC, Pentagram

 
 
Richard

The Department is a small independent graphic design studio in San Francisco Ca.

http://www.thedepartment.us
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